Running a successful restaurant in the present day doesn’t only means you are serving good food and has an extensive menu with a variety of cuisines. The industry has grown beyond great taste, along with good food you need to take along modern technology and customer service convenience. It’s the combination of great food and customer convenience and creativity which essentially will keep your diner bustling full and keep your customer wanting to keep coming back!
Go Digital
First and most relevant is to make your restaurant available and visible online. Easy access and hassle-free online ordering is the key:
Adopt QR code menus and contactless payments: Use smart marketing strategies to make your food biz visible, it should be easy for the customer to browse, order and pay online.
Use smart POS systems: Integrate your operations with real-time tracking by implementing POS systems that connect with your online orders, delivery partners and payments so that you can prevent any missed orders and track sales.
Online reservations: Strive to make Online table reservations simple and reduce no-shows with automated table booking tools.
Data-driven strategies can turn guess-work into profits
Your POS systems and social media gather valuable data for your restaurant business, use it to scale your business.
Keep an eye on customer preferences: Observe and record what are the best-selling dishes and the most popular timings.
Personalize customer experiences: Adopt smart marketing to make birthdays and special occasions special for your customers by introducing deals.
Reduce costs: Minimize wastage by considering ingredients purchased and dishes in demand.
Build communities, Build sales!
Collaborate with brands in your industry to build a community, good word from well-known restaurants in your town or even outside will definitely build your reputation. Of course, this has to be mutual, you giving them similar favor. Creating harmony and helping each other grow.
Cross-promotions: Partner with your local or online businesses to build a community and encourage healthy competition. Invite guest chefs or promote a limited time menu.
Support local causes: Take part in charity events and donate for local causes, people love an empathetic entity and business that gives back!
Train staff for service excellence
Even the best menus don’t sell themselves, you need a well-trained staff that makes your customer feel at home. The overall experience of a customer which includes the ambiance and the convenience of their dine in time is what’s going to be the word of the mouth and virtually your rating which eventually will drive the crowd in or out of your restaurant!
Staff that masters suggestive selling naturally: Without sounding pushy or giving the impression of being suggestive imposingly, your staff should be able to help the guests with the add-ons and pairing naturally.
Introduce incentive-based benefits: Encourage your staff with excellence-based incentives, Happy staff makes a happy business.
Finally, keep your books clean and cashflow clear
The restaurant industry has evolved immensely with time, to keep up with it you got to focus on food and finances equally. Adapt to modern day accounting procedures to remain competent and to scale up in the industry.
Use Cloud-Based accounting tools: Platforms like Quickbooks, Zero and RASI can not only keep your track of your transactions and monitor your cashflows but in the process identify hidden opportunities too.
Keep personal and professional finances separate: This will not only help gauge your business progression but also assist in the tax preparations keeping you compliant.
Schedule regular financial reviews: Hire a competent accountant service that provides you with clear financial insights and intelligible financial statements. In this day and age, modern restaurants are outsourcing their accounting needs instead of employing a whole accounting department. Its more cost friendly and hassle free.
RESCOUNTANT CAN HELP
Rescountant is all in one Restaurant management and growth platform that might just be the answer that you are looking for. It’s designed to boost sales, streamline operations and make data-driven strategic decisions. Providing you Crystal clear financial insights and cashflow that helps you remain compliant and well informed as to your business standings.
Contact us to optimize your financial experience and keep serving your guests the best you can.
Contact Us A Free Consultation